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If you want your product to have high 
turnover - you require creative that is produced quickly, effectively, and with a fast turn-around in the production. 

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The creative needs to be sharp, to the point, and out - fast. This applies to supermarket products and consumables such as soft drinks, snack foods, confectionaries, toiletries, as well as liquor store items such as beer, wine and spirits.

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LOMBARDI